Netflix has entered the live sports streaming arena by securing the rights to broadcast two NFL games on Christmas Day, at a cost of $150 million. The games will feature the Kansas City Chiefs facing off against the Pittsburgh Steelers, and the Baltimore Ravens taking on the Houston Texans.
During a Q3 earnings call, Flutter Entertainment CEO Peter Jackson announced that FanDuel will be the official sportsbook partner for the broadcasts. He expressed excitement about delivering their product to American viewers on Christmas Day. FanDuel will be prominently featured in a pre-game segment, which will include odds and predictions, as well as running ads during the games.
FanDuel, a brand owned by Flutter Entertainment, currently holds the top spot in the US sports betting market, capturing 43% of the sector’s total net gaming revenue in the most recent quarter. This partnership with Netflix for the NFL games is expected to further solidify FanDuel’s position in the market and increase its visibility among sports fans.
The decision by Netflix to venture into live sports streaming reflects the growing popularity of sports content among viewers. By offering high-profile NFL games on Christmas Day, Netflix is aiming to attract a wider audience and enhance its appeal to sports fans. The partnership with FanDuel adds an exciting element to the broadcasts, allowing viewers to engage with sports betting content alongside the game action.
Overall, the collaboration between Netflix, FanDuel, and the NFL represents a significant development in the sports entertainment industry. With the increasing demand for live sports content and the rise of online sports betting, this partnership is poised to capitalize on these trends and deliver an engaging viewing experience for fans. As Netflix continues to expand its offerings and explore new avenues for content delivery, the addition of live sports streaming could open up new opportunities for the streaming giant in the competitive media landscape.