Calls for a ban on gambling advertisements in Australia have been growing, especially with the recent controversy surrounding a Snapchat filter created by Sportsbet. The filter, which features Sportsbet logos and directs users over 18 to open a betting account, has raised concerns about children being exposed to gambling promotions.
According to a report by Guardian Australia, children have been able to access the promotional filters on Snapchat, despite efforts by the platform to prevent underage users from viewing them. The filters not only include Sportsbet logos, but also transform users into racehorses with Sportsbet signage.
It is alarming that children can see these promotions on other people’s stories and even have them sent directly to them. Snapchat claims to reach 80% of 13-24-year-olds in Australia, making it a popular platform for advertisers to target a younger audience. Snapchat stated that it provides sophisticated targeting tools to advertisers to ensure their ads reach the right audience.
Sportsbet, on the other hand, stated that it takes “all reasonable steps” to prevent its content from reaching those under the legal gambling age. Despite the report, the company has not removed its promotional filters from Snapchat.
The issue of children being exposed to gambling advertisements is a serious concern, especially in a country like Australia with high gambling rates. It is important for platforms like Snapchat to take responsibility for ensuring that underage users are not exposed to such content. Additionally, companies like Sportsbet must also be vigilant in ensuring that their promotions do not reach children.
The controversy surrounding the Snapchat filter highlights the need for stricter regulations on gambling advertisements in Australia. With children being able to access these promotions easily, there is a clear need for measures to protect underage users from being influenced by gambling promotions.
It is crucial for both platforms and advertisers to prioritize the safety and well-being of young users and take necessary steps to prevent them from being exposed to harmful content. This incident serves as a reminder of the importance of regulating gambling advertisements and protecting vulnerable populations from the negative impacts of gambling.