DraftKings has made the decision to sell the Vegas Stats & Information Network (VSiN) back to its original founders, Bill Adee and Brian Musburger, for an undisclosed amount. This move comes after DraftKings acquired the sports betting broadcaster from Musburger Media in March 2021 for around $70 million. The goal of the acquisition was to tap into a broader audience, but DraftKings will now focus on running its DraftKings Network platform.
The VSiN network features personalities such as Greg Peterson, Michael Lombardi, and Patrick Meagher, who provide around-the-clock radio and video streaming content. With the original founders back in control, Brian Musburger emphasized the importance of delivering credible, independent information and analysis for sports bettors. He expressed gratitude towards DraftKings for their efforts and expressed interest in potential future collaborations.
Despite the change in ownership, VSiN will continue its programming with at least 18 hours of unique betting content daily, covering analysis, insights, news, and tips. The immediate plan is to establish new partnership agreements and enhance distribution to expand the network’s reach.
DraftKings’ Chief Marketing Officer, Stephanie Sherman, explained that the decision to sell VSiN was part of the company’s strategy to optimize its investment in media and content to align with business objectives and goals. This move allows DraftKings to focus on key areas that are crucial for their overall strategy.
In conclusion, the sale of VSiN back to its original founders marks a shift in focus for DraftKings as they continue to evolve their media and content strategy. The future of VSiN under its original leadership looks promising as they aim to provide valuable information and analysis for the sports betting community.