Betano has recently announced a three-year sponsorship deal with UEFA for the Europa League and Conference League competitions. This agreement, signed just before the draw for the tournaments on August 30, will see Betano, owned by Kaizen Gaming, as the official sponsor of the competitions until the 2026-27 season. Betano made history earlier this year by becoming UEFA’s first official gambling partner when they sponsored the men’s European Championship. They also inked a two-year deal to be the shirt sponsor for English Premier League team Aston Villa.
UEFA’s Marketing Director, Guy-Laurent Epstein, expressed excitement about the partnership with Kaizen Gaming and Betano for the upcoming seasons of the Europa League and Conference League. He highlighted the successful activation of their sponsorship during the UEFA EURO 2024 and looked forward to Betano capturing the passion of European club football to enhance the fan experience. Aris Dimarakis, Deputy CEO of Kaizen Gaming, emphasized the strong partnership formed during the EURO 2024 and expressed enthusiasm for supporting the Europa League and Conference League.
This announcement comes on the heels of UEFA securing Bet365 as the sponsor for their premier competition, the Champions League. The upcoming season will see all three competitions adopting a new format, with the traditional group stage being replaced by a Swiss model. Each team will play eight games to determine progression to the knockout stages.
The partnership between Betano and UEFA marks a significant milestone for both parties. Betano’s growing list of partnerships and sponsorships in the sports world continues to expand, solidifying their presence in the industry. The sponsorship of prestigious tournaments like the Europa League and Conference League demonstrates Betano’s commitment to engaging with fans and enhancing their experience of European club football.
With Betano’s track record of successful sponsorships and activations, fans can expect exciting initiatives and promotions surrounding the Europa League and Conference League. The collaboration between Betano and UEFA is poised to deliver a new level of excitement and engagement for fans of European club football.
As the official sponsor of these UEFA competitions, Betano will have a unique opportunity to connect with fans on a global scale and showcase their brand to a diverse audience. The partnership is a testament to Betano’s commitment to promoting sports and entertainment through strategic partnerships with major organizations like UEFA.
Overall, the sponsorship deal between Betano and UEFA for the Europa League and Conference League signifies a new chapter in the world of sports partnerships. With Betano’s innovative approach to sponsorship activations and UEFA’s commitment to delivering top-quality football competitions, fans can look forward to an enhanced experience in the coming seasons.