The President and CEO of the Ultimate Fighting Championship (UFC), Dana White, is gearing up for the historic Riyadh Season Noche UFC event, which will be the first live sports event ever to take place at The Sphere in Las Vegas. White is known for his bold statements, and he has promised that this show will be unlike anything sports fans have ever seen before.
In an interview with the Las Vegas Review-Journal, White described the Sphere show as “badass” and emphasized that the combination of excitement and visual effects will transform live sports. Despite the pressure of exceeding the initial budget by $12 million, White remains confident in the success of UFC 306, which aims to merge immersive technology with the thrill of a live sporting event.
White’s confidence comes from his team’s extensive rehearsals at the Sphere over the past year, where they have witnessed the production values firsthand. The event, sponsored by a subsidiary of the Saudi Arabian government, aims to pay tribute to Mexican Independence Day and showcase the story of combat sports in Mexico through the use of Sphere’s giant LED screen and high-quality sound system.
The main event of UFC 306 will feature a bout between bantamweight champ Sean O’Malley and Merab Dvalishvili, with the remaining fights highlighting Mexico-born or Mexican American fighters. White is eager to see how viewers will react to the event and is prepared for both positive and negative feedback.
As the first live sports event at The Sphere, UFC 306 has caught the attention of the sports world. White believes that many sports events have become mundane and lack creativity, and he hopes that this groundbreaking show will inspire other sporting bodies to think bigger and dream beyond the status quo.
White’s innovative approach to live sports has the potential to revolutionize the industry and set a new standard for sports entertainment. By pushing the boundaries and challenging traditional norms, White and the UFC are poised to make history with the Riyadh Season Noche UFC at The Sphere in Las Vegas.