Betway has recently been announced as the official European betting partner of Chelsea Football Club. This partnership, which was revealed on Wednesday, signifies a long-term collaboration between the club and the Super Group-owned operator. The two entities will be working together to provide fans with more engaging content and a variety of fan experiences, including the unique opportunity to play on the pitch at Stamford Bridge and meet players.
As part of the partnership, Betway’s logo will be prominently displayed across the stadium’s LED advertising boards. Additionally, the company will be offering safer gambling training to ensure that fans can enjoy the betting experience responsibly.
Chelsea Football Club’s Chief Revenue Officer, Casper Stylsvig, expressed his excitement about welcoming Betway on board and highlighted the benefits that fans will receive through the partnership. Stylsvig mentioned that fans will have the chance to meet both current players and legendary figures through various activations.
The CEO of Super Group, Neal Menashe, emphasized the significance of this partnership for Betway, describing it as “a superb opportunity” for the operator to expand its reach and provide rewards to its customers.
This announcement comes shortly after Chelsea FC unveiled MSport as its official betting partner in Africa, showcasing the club’s commitment to forming strategic partnerships with leading operators in different regions.
Overall, the partnership between Betway and Chelsea FC represents a mutually beneficial collaboration that aims to enhance the fan experience and provide unique opportunities for engagement with the club and its players. Through this partnership, both parties are looking forward to creating memorable experiences for fans and expanding their respective reach in the European market.