Celtic FC has extended its partnership with Dafabet, ensuring that the online gambling company will remain the club’s front-of-shirt sponsor for the next three years. The collaboration between the two entities began in 2015 when Dafabet became an official betting partner of the club, eventually leading to their logo appearing on the team’s jerseys in the following year.
This latest agreement solidifies Dafabet as Celtic’s longest-serving front-of-shirt sponsor, with the deal set to run through the conclusion of the 2027-2028 season. Throughout the partnership, Dafabet has also supported the Celtic Foundation by occasionally donating its advertising positions to promote charity games and initiatives. The success of the team on the field has also been notable, with Celtic winning almost every available league title since the partnership began.
Celtic’s Chief Executive, Michael Nicholson, praised Dafabet for their continued commitment to the club’s charitable and community efforts. He highlighted the meaningful impact that Dafabet has had on supporting various initiatives and programs within the Celtic community.
Unlike the English Premier League, which has announced plans to ban front-of-shirt gambling sponsors by the 2026-2027 season, the Scottish Premier League does not have any restrictions in place regarding gambling sponsors. This allows Celtic to continue their partnership with Dafabet without any impending changes or limitations.
Overall, the extension of the sponsorship deal between Celtic FC and Dafabet represents a strong and enduring partnership that benefits both parties. With a shared commitment to supporting the community and promoting charitable causes, the collaboration between the two entities is set to continue making a positive impact for years to come.