Entain, a UK-based gambling group, recently shared some fascinating insights about the 2024 Olympics in Paris. They revealed that the total betting handle for the event was double that of the 2020 Tokyo games, which were held in 2021 due to the COVID-19 pandemic. One key factor contributing to this success was the more convenient time zone for viewers.
On Entain-owned platforms such as Coral, Ladbrokes, bwin, and BetMGM, bettors showed the most interest in sports like basketball, soccer, tennis, volleyball, and handball. The men’s basketball final, featuring the star-studded USA team against host country France, attracted the highest number of wagers compared to any other game or competition.
Athletics betting also experienced a significant increase in popularity, with the men’s 100m final being the most anticipated event. Bettors were particularly excited about the performance of heavy favorite Noah Lyles, who secured victory by a mere .005 seconds. One of the unexpected highlights was American athlete Cole Hocker winning gold in the men’s 1500m final at odds of +2000.
Reflecting on the outcomes, Entain’s Head of Sports, Arild Ostbo, described the Olympics as a memorable event that continues to gain momentum in both popularity and betting interest.
Overall, the 2024 Olympics in Paris captured the attention of sports enthusiasts and bettors alike, with a significant increase in betting activity compared to the previous games in Tokyo. The success of the event can be attributed to factors such as the favorable time zone for viewers and the exciting lineup of sporting competitions.
As the world continues to embrace the thrill of sports betting, events like the Olympics serve as a prime opportunity for individuals to engage in wagering activities and experience the excitement of watching their favorite athletes compete on a global stage. With each passing year, the Olympics only seem to grow in popularity, drawing in more viewers and bettors eager to participate in the action.
In conclusion, the 2024 Olympics in Paris proved to be a resounding success for the betting industry, with Entain highlighting the significant increase in betting handle compared to previous games. As sports betting continues to evolve and capture the interest of a wider audience, events like the Olympics will undoubtedly remain a key focal point for both fans and bettors looking to engage in the exhilarating world of sports wagering.