Hard Rock International CEO Jim Allen recently discussed potential partnerships with DraftKings and FanDuel in Florida’s sports betting market. While Hard Rock Bet currently holds a monopoly in the state, Allen expressed openness to collaborating with other operators if the right opportunity arises.
During the Global Gaming Expo in Las Vegas, Allen revealed that conversations had already taken place regarding potential partnerships with FanDuel and DraftKings. He emphasized the value of strategic agreements with the two largest sports betting operators in the country, citing the strong relationship that Hard Rock has built with both companies.
Although Hard Rock Bet does not publicly disclose its betting handle and revenues, the Florida market is significant due to being the most populous state with legal online betting. FanDuel CEO Amy Howe has also expressed interest in entering the Sunshine State, highlighting Florida as one of the key markets that the company is targeting.
FanDuel’s efforts to enter the Florida market were previously hindered by regulatory challenges before the state signed a 30-year compact with the Seminole Tribe. Despite this setback, FanDuel remains committed to expanding its presence in Florida and sees the state as a crucial market for its growth strategy.
Overall, the potential partnerships between Hard Rock Bet, DraftKings, and FanDuel signal a growing interest in the Florida sports betting market. By leveraging strategic agreements with major operators, Hard Rock aims to strengthen its position in the competitive industry and capitalize on the opportunities presented by the booming online betting sector in the state.