Jay-Z’s iconic 40/40 Club in New York City is set to make a comeback next year with a new addition – a Fanatics retail sportsbook. The rapper announced the exciting news, revealing plans to revamp the popular sports bar chain.
The flagship 40/40 Club in New York City closed its doors in August 2023, but the company’s Vice President of Operations, Sheldon Robinson, has confirmed that they are currently in negotiations for a new location. They are hopeful to secure a lease by the end of 2024.
In a recent pop-up event for the 40/40 Club at Fanatics Fest NYC, Jay-Z was joined by Fanatics CEO Michael Rubin. Jay-Z’s investment in the sports merchandise company in 2021 has paved the way for this collaboration.
Since its inception in 2003, the 40/40 Club has become a well-known destination for sports fans and celebrities alike. With locations in Atlantic City, Las Vegas, Brooklyn, and Atlanta, the establishments are known for their sports memorabilia, live music, and star-studded guest list.
Looking ahead to the new flagship property, Robinson shared the vision of creating an upscale experience for guests. The goal is to provide a luxurious environment with top-notch service, delicious food, and the opportunity to watch sports games while enjoying live music from favorite artists.
The 40/40 Club’s return to New York City is highly anticipated, and fans can look forward to the unique combination of sports, entertainment, and luxury that the iconic brand is known for. Stay tuned for updates as the negotiations progress, and the new location takes shape in the heart of the city.