Liverpool FC has recently announced Ladbrokes as their official betting partner for the UK and Ireland. The Entain-owned brand’s logo will now be seen on pitchside advertising positions at Anfield and the women team’s new home venue, St. Helens Stadium.
In addition to this partnership, Ladbrokes will work closely with the club to provide exclusive content and fan experiences. The operator also plans to support local soccer communities through their ‘Pitching In’ sports investment program, which aims to improve the mental and physical health of individuals in areas with high levels of social deprivation.
Ben Latty, Liverpool FC’s Chief Commercial Officer, expressed his excitement about the collaboration with Ladbrokes, highlighting the company’s reputation as one of the most established and recognized high-street betting firms. He also praised Ladbrokes for their commitment to supporting local communities.
Charlotte Emery, Chief Marketing Officer at Ladbrokes, emphasized the shared values between the soccer club and the brand, including great heritage, ambition, and a dedication to serving communities.
As the English Premier League team starts the new season with two wins from two games, the women’s team is gearing up for the Women’s Super League, which is set to begin in a few weeks.
Overall, the partnership between Liverpool FC and Ladbrokes aims to bring fans closer to the action while making a positive impact on local communities through sports investment programs. The collaboration highlights the shared values and commitment to excellence that both entities embody in their respective fields.