Post Malone, the Grammy-Award nominated pop star, has recently joined the ranks of musicians who are promoting gambling firms. He is following in the footsteps of Snoop Dogg, Jay-Z, and Drake by collaborating with Hard Rock Bet for an ad campaign. The campaign, titled “Roll With Us,” features Post Malone in a video that was shared by Hard Rock Bet on Monday.
The ad campaign focuses on Hard Rock’s iGaming portfolio and was created by the digital arm of the Seminole Tribe-owned brand, along with two creative firms including the woman-owned Native American agency Redline Media Group. This campaign will be broadcasted on traditional television and radio media, as well as on streaming platforms and social media in various US markets.
Matt Primeaux, the President and Executive Managing Director of Hard Rock Digital, explained that the decision to have Post Malone as the face of the campaign was based on the idea that it was important for bettors who use the brand to see themselves represented in the advertisements. Primeaux described Hard Rock Bet as a brand that exists at the intersection of sports, music, and entertainment, making Post Malone the perfect partner for their campaign.
Post Malone’s involvement in the ad campaign signifies a growing trend of musicians partnering with gambling firms to promote their products and services. This collaboration not only benefits the musicians financially but also helps the gambling firms reach a wider audience through the celebrities’ fan base and influence.
Overall, Post Malone’s participation in the Hard Rock Bet ad campaign showcases the continued merging of the entertainment and gambling industries, as well as the increasing popularity of using celebrities to endorse gambling products and services. This trend is likely to continue as more musicians and celebrities recognize the potential for lucrative partnerships with gambling firms.