Pragmatic Play, a Gibraltar-based iGaming content provider, has recently made its UK sportsbook debut through the launch of DAZN Bet. This move marks the brand’s entry into its third major European market, following successful launches in Germany and Spain through the same platform.
According to a news release from Pragmatic Play, DAZN Bet UK account holders now have access to a wide range of betting options, including pre-match and in-play data, player props, and bet builders. Additionally, the release highlights the introduction of a new horse racing market on the platform.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, expressed pride in the company’s UK launch, stating that entering the UK market with a competitive sportsbook product has been a long-standing ambition. Despite acknowledging the UK as one of the most competitive and mature sports betting markets globally, Crook emphasized that the post-launch performance of DAZN Bet UK has been incredibly positive.
Daniel Berthold, Managing Director of DAZN Bet for Germany, Austria, the UK, and new markets, echoed this sentiment by emphasizing how the UK sportsbook launch aligns perfectly with the platform’s mission to provide an innovative and engaging sports betting experience for customers in the UK. Berthold also highlighted that this step allows DAZN Bet to introduce its unique proposition to the UK market.
Overall, Pragmatic Play’s partnership with DAZN Bet for its UK sportsbook debut represents a significant milestone for the company as it continues to expand its presence in key European markets. With a strong focus on delivering a comprehensive sports betting experience, both Pragmatic Play and DAZN Bet are poised to make a lasting impact in the competitive UK sports betting landscape.