Shaquille O’Neal, the iconic basketball player, has recently been announced as the newest brand ambassador for DraftKings. This move comes as a surprise to many, considering O’Neal’s role as a pundit for NBA on TNT, a program sponsored by rival sportsbook operator FanDuel. Despite this, O’Neal took to social media to announce his new partnership with DraftKings, dubbing himself “Mr. DraftKings” in a short video clip where he effortlessly throws a basketball into a basket while seated.
Stephanie Sherman, DraftKings’ Chief Marketing Officer, expressed her excitement in welcoming the 52-year-old basketball legend to the team. She mentioned how O’Neal’s personality and unmatched energy will be utilized to elevate the DraftKings brand through various marketing initiatives throughout the NBA season. O’Neal is no stranger to endorsing products, having appeared in numerous commercials over the years promoting a wide range of products, from cereal to cruises. He has also previously worked with other sports betting brands, such as PointsBet in Australia and WynnBET.
Interestingly, O’Neal is not the only NBA star to be associated with DraftKings as a brand ambassador. In February, Los Angeles Lakers star LeBron James also signed a multi-year deal with the Boston-based company, further solidifying DraftKings’ presence in the world of sports betting and entertainment.
Overall, O’Neal’s partnership with DraftKings marks a significant move for both parties, as they aim to capitalize on O’Neal’s immense popularity and influence in the sports world. With his larger-than-life personality and widespread appeal, O’Neal is sure to bring a fresh and exciting energy to the DraftKings brand, solidifying their position as a leader in the sports betting industry.