DraftKings, a well-known sports betting company based in Boston, Massachusetts, has recently announced a partnership with the Lac du Flambeau Band of Lake Superior Chippewa Indians. This partnership will allow DraftKings to launch retail sports betting at the Lake of the Torches Resort Casino in Wisconsin. The announcement comes after the tribe received approval to offer Class III gaming, including sports betting, in the state.
The launch of retail sports betting at the Lake of the Torches Resort Casino is set to take place this week, pending the necessary licensing and regulatory approvals. DraftKings plans to open one over-the-counter window and six sports betting kiosks at the casino on Wednesday. This move will mark DraftKings’ entry into its 28th US state, as well as Washington DC and Ontario, Canada.
Both DraftKings and the Chippewa tribe are eager to bring retail sports betting to Wisconsin. The CEO of the Lake of the Torches Resort Casino, Bill Guelcher, expressed excitement about adding sports betting as a new gaming amenity for guests. He emphasized the casino’s commitment to providing customers with a widely recognized sports betting brand that offers high-quality products. DraftKings’ Vice President of Retail, Michael Kibort, echoed this sentiment, stating that the company’s top priority is to deliver a best-in-class customer experience.
The partnership between DraftKings and the Chippewa tribe represents a significant opportunity for both parties to expand their presence in the growing sports betting market. By leveraging their combined expertise and resources, they aim to offer customers in Wisconsin a top-notch sports betting experience.
Overall, the launch of retail sports betting at the Lake of the Torches Resort Casino is a milestone for DraftKings and the Chippewa tribe. It marks the beginning of a new era in sports betting in Wisconsin, providing customers with access to a trusted and reputable sports betting brand. With the support of the tribe and the dedication of DraftKings, the future looks bright for sports betting enthusiasts in the state.