FanDuel co-founders Rob Jones and Nigel Eccles, who left the company in 2017, have recently raised $6 million to launch a new global cryptocurrency-only gambling site called BetHog. Their primary target markets are Latin America and Asia, with potential expansion into the US in the future. Their customer acquisition strategy involves collaborating with popular gambling live streamers and crypto-focused social media influencers.
One key aspect that sets BetHog apart from other online casinos is the fact that they have an in-house team creating some of their games. This unique approach is aimed at building a loyal player base and potentially opening up licensing opportunities in the future. Jones and Eccles believe that many online casinos offer the same games, so they are striving to differentiate themselves through their in-house productions. One example of this is HODL!, a crash game with a meme coin trading theme.
Eccles’ decision to focus on cryptocurrency stems from his apprehension about relying on traditional payment companies that could abruptly withdraw their services. He recounted a meeting with PayPal during his time at FanDuel where a risk officer questioned the platform’s continued business relationship with the company. Additionally, the high fees associated with credit card transactions have prompted BetHog to prioritize cryptocurrency as a simpler payment method.
The launch of BetHog represents a new chapter for Jones and Eccles, who are leveraging their experience in the gambling industry to create a unique and innovative online casino platform. With a strong emphasis on cryptocurrency and in-house game development, BetHog aims to capture the attention of players in Latin America, Asia, and potentially the US. By collaborating with influencers and offering distinctive games, BetHog is poised to carve out a niche in the competitive online gambling market.