Google is implementing a new update to its gambling and games policy, which will affect advertisers with the gambling and games certification. These advertisers will have until November 2024 to recertify or risk being in violation of the Google Ads Circumventing Systems policy.
According to Google, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products within the scope of the Gambling and games policy if there has been a material change since the certification application was submitted. Failure to comply with these changes could result in the suspension of their Google Ads account without prior warning, and they will not be allowed to advertise with Google again.
Advisers are required to recertify or stop relying on their certification if they have experienced a material change since the certification application was submitted. Material changes include changes to the advertiser’s product offerings that are inconsistent with any licenses or approvals provided to Google, changes to the advertiser’s compliance with applicable regulations, changes to the advertiser’s licensure or other compliance with Google’s Gambling and games certification requirements. However, changes to an advertiser’s address or payment methods are not considered material changes.
This update aims to ensure that advertisers with the gambling and games certification are in compliance with Google’s policies and regulations. Advertisers need to be aware of these changes and take the necessary steps to recertify or adjust their advertising strategies accordingly to avoid any potential suspensions or penalties.
In conclusion, Google’s new update to the gambling and games policy will require advertisers with the gambling and games certification to recertify or make changes to their advertising strategies by November 2024. Failure to comply with these changes could result in the suspension of their Google Ads account. Advertisers must be proactive in recertifying and ensuring that they are in compliance with Google’s policies to continue advertising on the platform.