Hard Rock Bet has officially launched in Illinois, marking its expansion into the eighth state in the US. The platform went live just in time for the start of the NFL season, with the company announcing that online betting is now available to residents in Illinois. Additionally, a retail sportsbook with three betting windows and five self-service kiosks will open at the Hard Rock Casino Rockford on Thursday.
Marlon Goldstein, the CEO and Executive Managing Director of Hard Rock Digital, expressed excitement about the launch in Illinois, emphasizing the state’s status as one of the largest sports betting markets in the country. With the NFL season kicking off, the company is looking forward to a busy and successful period ahead.
Despite the recent implementation of a new tax rate in Illinois, which saw an increase from a flat 15% rate to a tiered system potentially reaching 40% for major operators, Hard Rock Bet decided to push forward with its entry into the market. The platform initially launched in Florida before expanding into Arizona, Indiana, New Jersey, Ohio, Tennessee, and Virginia, and now aims to establish a strong presence in Illinois.
The NFL season always generates significant activity for US sportsbooks, with the first game scheduled between the Kansas City Chiefs and the Baltimore Ravens on September 5. This period is crucial for sports betting operators, as it attracts a large number of bettors looking to wager on football games.
Hard Rock Bet’s expansion into Illinois aligns with the company’s strategy of entering key sports betting markets across the US. By providing online betting options and establishing a retail sportsbook at the Hard Rock Casino Rockford, the platform aims to cater to the diverse preferences of sports bettors in the state. The convenience of online betting combined with the engaging atmosphere of a retail sportsbook offers a comprehensive experience for users.
As the sports betting landscape continues to evolve, operators like Hard Rock Bet are adapting to regulatory changes and market trends to ensure their competitiveness. Despite the challenges posed by a new tax structure in Illinois, the company remains committed to delivering a top-notch betting experience to customers in the state. By leveraging its expertise and resources, Hard Rock Bet is poised to make a significant impact in the Illinois sports betting market.
In conclusion, the launch of Hard Rock Bet in Illinois signifies a significant milestone for the platform’s expansion efforts in the US. With a focus on key sports betting markets and a commitment to providing a high-quality betting experience, the company is well-positioned to capitalize on the opportunities presented by the NFL season and the growing popularity of sports betting. By offering online betting options and establishing a retail sportsbook, Hard Rock Bet aims to cater to the diverse needs of sports bettors in Illinois and solidify its presence in the competitive sports betting industry.