Prime Sports, in partnership with Churchill Downs, has received approval for its online sportsbook license in Kentucky. This approval marks Prime Sports as the first sportsbook to partner with Churchill Downs, as announced by the Kentucky Horse Racing and Gaming Corporation (KHRGC) at a recent meeting. Adam Bjorn, the Chief Operating Officer of the Plannatech platform that powers Prime, expressed the sportsbook’s desire to launch in Kentucky during a major event like March Madness, aiming to be live before the 2025 Kentucky Derby.
Prime Sports prides itself on catering to high-limit players and providing them with the markets, limits, and service they prefer. Bjorn emphasized that Prime operates in a traditional bookmaking style, offering bettors a fair and equal opportunity to place bets without fear of limitations. The Cherry Hill, New Jersey-based sportsbook welcomes all players but specifically targets professional and sharp bettors, promising not to restrict winners.
In response to a bettor’s complaint about being limited or banned from betting over $200 by other sportsbooks like DraftKings and FanDuel, Prime Sports took a stand against differential limits for different bettors. The sportsbook guarantees equal limits for all bettors across various betting options, including pregame, live betting, parlays, and props. This commitment to fairness and inclusivity has garnered attention and support from the betting community.
Jeffrey Benson, the Director of Operations at Circa Sports, echoed this sentiment by assuring bettors that Circa will never cut them off, aligning with Prime’s philosophy of providing equal opportunities for all bettors. Despite operating in the high-limit betting sector, Circa experienced a revenue loss of nearly $1.9 million while generating significant wagers between May and October. Prime’s Executive Chair, Joe Brennan Jr, anticipates a competitive landscape in Kentucky alongside Circa Sports.
Notable betting activities, such as a Kentucky bettor placing a $3.1 million wager on the Philadelphia Eagles moneyline via Circa Sports and winning over $442,000, demonstrate the potential for high-stakes betting opportunities in the state. Brennan emphasized that Prime’s launch in Kentucky offers exciting options for players, particularly those who prefer serious stakes. With operations already established in New Jersey and Ohio, Prime aims to expand its presence and serve the discerning betting market in Kentucky.
Overall, Prime Sports’ approval for an online sportsbook license in Kentucky signifies a significant milestone in its partnership with Churchill Downs and commitment to providing a fair and inclusive betting environment for all players. The brand’s focus on high-limit players, equal limits, and traditional bookmaking principles set it apart in the competitive sports betting industry, positioning it for success in the evolving market landscape. As Prime prepares to launch in Kentucky, bettors can anticipate a premium betting experience tailored to their preferences and needs.