A new bill introduced in New York aims to extend existing rules for retail sports betting advertising to also cover online operations. Assemblyman Clyde Vanel proposed Bill A10658, which would update state law to ensure that online sportsbooks adhere to the same advertising guidelines as retail sports betting facilities.
Under the current rules for retail operations, facilities are required to clearly state any conditions associated with promotions and cannot mislead gamblers. Additionally, advertisements cannot showcase individuals under 21 years old, and must include the name of the facility and a phone number for a problem gambling helpline.
Assemblyman Vanel, a long-time advocate for player protection measures, introduced the bill with the intention of safeguarding consumers in the rapidly growing online sports betting market. The legislation is currently under review by the Racing and Wagering Committee, and if approved, it will come into effect 90 days after being signed by the Governor.
Lawmakers in New York are focused on ensuring that operators do not mislead customers in what is now the country’s largest betting market. In addition to the proposed bill, other advertising restrictions have been implemented in the past year, such as the banning of phrases like “free of risk,” “risk-free,” and “free.”
Overall, the goal of the new bill is to maintain transparency and protect consumers in the online sports betting industry, as it continues to expand and evolve in New York. By extending existing advertising rules to cover online operations, lawmakers hope to create a level playing field for all sports betting operators and ensure that consumers are informed and protected while participating in online betting activities.