Betway, an online gambling operator, has recently become an official betting partner of Nottingham Forest, an English Premier League (EPL) side. As part of the partnership, Betway’s logo will be featured on pitchside advertising boards during home games at the City Ground. In addition, Betway will offer exclusive perks to both new and existing customers, including merchandise, tickets, and matchday experiences. The company, owned by Super Group, will also provide safer gambling training within the club to promote responsible gambling practices.
Nottingham Forest’s Chief Operating Officer, Paul Bell, expressed excitement about the new long-term agreement with Betway, highlighting the company’s reputation for excellence and dedication to enhancing the fan experience. Super Group CEO Neal Menashe also welcomed the partnership, noting that their customers have a strong interest in Premier League soccer and that these collaborations provide them with unique opportunities and content.
This partnership between Betway and Nottingham Forest is not the first of its kind, as Betway has similar agreements in place with other EPL clubs such as Arsenal, West Ham United, and Brighton & Hove Albion. These partnerships further solidify Betway’s presence in the world of professional football and reinforce their commitment to engaging with fans of the sport.
It is worth noting that Nottingham Forest already has a relationship with a gambling company, as Kaiyun Sports’ logo was featured on the team’s shirts during the previous season. This front-of-shirt sponsorship agreement will come to an end after the 2024-2025 season, making way for the new partnership with Betway.
Overall, the collaboration between Betway and Nottingham Forest signifies a mutually beneficial relationship that aims to enhance the fan experience, promote responsible gambling practices, and provide exclusive opportunities for customers. As the partnership progresses, fans can look forward to exciting promotions, unique experiences, and a deeper connection between the club and its supporters.