Paddy Power, an Irish sportsbook operator, is running a promotion for the upcoming PDC World Darts Championship, offering a total of £180,000 ($226,600) for every nine-darter scored during the tournament. The championship is set to begin on December 15 and conclude on January 3, 2025.
In addition to the cash prize, Paddy Power will also donate £60,000 ($75,557) to Prostate Cancer UK, a charity dedicated to supporting those affected by the disease. Half of the remaining prize money will go to the darts player who achieves the nine-darter, while the final £60,000 will be awarded to a lucky fan in the crowd.
To promote the event and the charity partnership, Paddy Power released an advertisement featuring professional darts players Stephen Bunting and Dimitri Van Den Bergh. The operator will also contribute £1,000 ($1,259) to Prostate Cancer UK for every 180 scored in the championship. Last year, Paddy Power donated £1 million ($1.3 million) to the charity through a similar promotion.
For those interested in placing bets on the championship, Luke Littler is currently the favorite to win in January, with odds of +225. Following Littler, Luke Humphries has odds of +333, and Gary Anderson is next at +1100.
Overall, Paddy Power’s promotion for the World Darts Championship not only adds excitement to the tournament but also supports a worthy cause in the fight against prostate cancer. The opportunity to win a substantial cash prize for a nine-darter, along with the chance to contribute to charity through dart performance, makes this promotion a unique and rewarding initiative for both players and fans alike.