Southampton FC has announced a new front of shirt sponsorship deal with iGaming brand Rollbit for the 2024-25 English Premier League season. This partnership marks Rollbit’s first venture into the EPL, with the Curacao-based company offering casino, sports betting, and futures trading services.
The announcement was made on X, with Southampton unveiling the partnership through a spoof video on social media. In addition to the front of shirt sponsorship, Rollbit also secured the rights to display its branding around the Saints’ St Mary’s stadium through LED ads and hospitality offerings.
Greg Baker, Southampton’s Chief Revenue Officer, welcomed Rollbit into the club’s family in an official statement, describing the collaboration as a fusion of technology and sport at an exciting time for the club. The Saints recently returned to the EPL after a brief stint in the Championship, earning promotion with a 1-0 victory over Leeds United in the playoff final.
Sam Norman, Rollbit’s Head of Partnerships, expressed delight at securing the deal with Southampton following their successful promotion. He emphasized the club’s EPL pedigree and highlighted the exciting opportunities for growth and expansion as Rollbit aims to increase its global presence as the self-proclaimed “crypto’s most innovative casino.”
Overall, the partnership between Southampton FC and Rollbit represents a strategic move for both parties, combining the world of sports with the rapidly growing iGaming industry. As the Saints gear up for the upcoming EPL season, fans can expect to see Rollbit’s branding prominently displayed both on and off the field, showcasing the continued convergence of technology and sports in the modern era.